5 Tips for Your International eCommerce Website
Tip 1: Translate your eCommerce Website
This may seem self-evident. However, you would be surprised how often companies assume their English language website will suffice. A great many people infill in the nation here — speak English in any case, the reasoning goes, so it won’t be an issue, correct?
Well, the realities, as indicated by an article by Harvard Business Review, paint a different picture:
- 72.1% of consumers spend most or the entirety of their time on eCommerce website builder in their very own language.
- 72.4% of consumers would be more likely to purchase an item with data in their very own language.
- For 56.2% of consumers, the capacity to acquire data in their very own language is more significant than price.
- Nearly one of every five Europeans (19%) never browse in a language other than their own.
- 42% never purchase items and services in other languages.
It’s safe to state not giving content in your target’s native language can be an exorbitant mistake. What’s more, those foreign language markets are huge.
As indicated by a 2016 estimate by Internet World Stats, while 948 million internet users speak English, Chinese speakers are not a long way behind with 751 million, followed by Spanish with 277 million users.
Tip 2: Make the UI Suitable for Your Target Country
One User Interface (UI) does not fit all. For example, did you realize that in Spain, it is very basic to have two first names or even two last names?
Or then again that, when composing your name in Japanese, there are really two different types of contents, and some games require you use them both? Ensuring that your customer data fields represent these alternatives is vital on the off chance that you don’t need your customers leaving your website in dissatisfaction when they can’t enter record or charging data.
Tip 3: Watch Sizes and Measurements
This is an issue that can easily escape everyone’s notice: All sizes and measurements need to be properly converted. To illustrate my point, simply take a gander at your shoes. My size is women’s 6.5 US.
That translates to size 4 in the UK and size 37 in Europe. Be that as it may, in Japan, I am size 23.5 — confused? Well, your customer ought not be.
Try not to leave any vagueness about what sizes you are talking about. Otherwise, you may end up with very troubled customers.
Tip 4: Laws and Regulations
Did you realize some countries have laws about showing your prices with sales charges included? Also, on the off chance that you are selling in the EU, your site needs to reflect the latest VAT requirements.
Your Site Policy page is another item you need to review closely. While it might be tempting to translate your English page simply, countries like Germany, for example, have specific requirements for an engraving (Impressum) page.
On the off chance that you don’t adhere to those regulations, you run the danger of legal repercussions, and it may provide a reason to feel ambiguous about the legitimacy of your website.
Tip 5: Adapt to Local Taste and Style
Checking your text and imagery for socially relevant changes depending on your target area is just an initial step. The design of your clean-cut website itself may not also resonate with your foreign audience as it does at home.
The difference in taste and style is apparent when we take a gander at the Japanese eCommerce website, Rakuten.